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‘Orange Is The New Black’ Season 6 Premiere Drew 5.3MU.S. Viewers, Nielsen Says, And 71% Of Them Were 18-49
Six seasons in, and Netflix’s Orange Is the New Black continues to be a steady performer for the streaming service, according to new data from Nielsen’s SVOD Content Ratings report. (See the full report below.)
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The first episode of the latest season, which premiered July 27, drew more than 5.3 million U.S. viewers within three days, on an average minute basis. About 71% of viewers were in the 18-49 demo.
In its first three days of availability, the full sixth season received an average minute audience of nearly 2.6 million U.S. viewers, with 73% of them 18 to 49 and 66% female.
On an average minute basis, at least 70% of the audience of each episode within the first three days came from the 18-49 demo.
Season 6 of the show picked up in the aftermath of the previous season’s riot that rocked Litch field Penitentiary. (Season 5 took place over three riot-filled days at Litchfield.) The core group of characters in the new season found itself in a maximum-security facility.
Nielsen measures only U.S. viewing on streaming platforms.
OITNB has been singled out by Netflix execs for having an unusually large global following.
The numbers for the series, a pioneer in the streaming revolution of this decade, follow the release of Nielsen’s Total Audience Report, which quantifies the rise of subscription video on demand.
About 64% of U.S. TV homes have access to at least one SVOD service,the report said, with 11% having access to three.
Nielsen’s Media Tech Trender survey found that 45% of adults said they subscribe to SVODs to gain access to video content they liked and 42% were looking to watch a particular program that they heard about.
Here is the detailed Nielsen ratings chart:
The first episode of the latest season, which premiered July 27, drew more than 5.3 million U.S. viewers within three days, on an average minute basis. About 71% of viewers were in the 18-49 demo.
In its first three days of availability, the full sixth season received an average minute audience of nearly 2.6 million U.S. viewers, with 73% of them 18 to 49 and 66% female.
On an average minute basis, at least 70% of the audience of each episode within the first three days came from the 18-49 demo.
Season 6 of the show picked up in the aftermath of the previous season’s riot that rocked Litch field Penitentiary. (Season 5 took place over three riot-filled days at Litchfield.) The core group of characters in the new season found itself in a maximum-security facility.
Nielsen measures only U.S. viewing on streaming platforms.
OITNB has been singled out by Netflix execs for having an unusually large global following.
The numbers for the series, a pioneer in the streaming revolution of this decade, follow the release of Nielsen’s Total Audience Report, which quantifies the rise of subscription video on demand.
About 64% of U.S. TV homes have access to at least one SVOD service,the report said, with 11% having access to three.
Nielsen’s Media Tech Trender survey found that 45% of adults said they subscribe to SVODs to gain access to video content they liked and 42% were looking to watch a particular program that they heard about.
Here is the detailed Nielsen ratings chart:
