12 Tips for Using YouTube for Your Small Business
Since the internet has penetrated the remote corners of the world, more people are leaning towards creating YouTube accounts as an individual creator or even starting as a small business. If you are either one of those, this article is just for you. Now we know, that starting on YouTube is not as simple as other platforms, because there is a lot of competition o YouTube. Also, since YouTube directly pays you for getting engagement after you’ve reached a threshold, a lot of people join in to get a piece of that pie. However, it is very difficult to grow your numbers on YouTube if you dont have the basics clear. However, one good way to bring in engagement is to buy YouTube subscribers, which bring in organic engagement on your profile, which we’ll explain a bit later. However, before that let’s understand a few things about YouTube first.
YouTube is the world’s largest user-generated content platform and more than 300 hours of content is posted every minute. Since the volume of the content being uploaded is so high, users tend to have issues with quality. However, if you use high-quality gear and a good storyline in your videos, that sets you apart from the crowd. As a small business, we understand that you may not have a lot of capital to market your YouTube video and hence we bring to you 13 tips as to how you can use YouTube as a small business trying to flourish. So without further ado, let’s jump right into it.
- 1. Be consistent
- 2. Include CTA’s
- 3. Customize your channel
- 4. Master your title game
- 5. Make good thumbnails
- 6. Use keywords whenever possible
- 7. Collaborate with other YouTubers
- 8. Put testimonials on YouTube
- 9. Don’t confine your videos on YouTube
- 10. Buy YouTube subscribers and views
- 11. Create multiple YouTube channels
- 12. Always add captions
1. Be consistent
One of the greatest mistakes beginners make is, not posting regularly. This may be because there is a lack of time in their hands as they start, but as a small business, you have to be on your toes to put up content. This is a very fast pace platform and hence you cannot leave out any holes. Post at least thrice a week when you’re starting and make the content meaningful. If you only keep posting promotional content, then it’s not going to work out in the long run. So post something educational and valuable that helps you out in the long run.
2. Include CTA’s
In the world of SMM, calls to action hold a special place. Since you’re asking people to take action, the chances of you getting a response increases. For example, if you are a clothing brand, that is launching a lint roller, posting a video about how to remove lint from clothes, with a CTA to check your product out is going to work the best. This gives people an incentive to click on the link and check the product out.
3. Customize your channel
Before you start posting content, set up a few things. Give your channel a name that is easy to remember and relevant to the type of content you post. Add a good channel art and decent profile picture. Next, add a unique intro and outro them which is very important for your videos to perform well. Once you’re done with these, you can start posting content.
4. Master your title game
Since people did not have an option to preview their YouTube videos before viewing them for the longest time, they are accustomed to read the title and judge what’s going to be in that video. If you put up long boring titles, then no one is going to click on your videos to watch them. What you have to do is add catchy titles that are a bit exaggerate or are clickbait.
5. Make good thumbnails
After, titles come thumbnails. People judge your videos based on the thumbnails used to date and hence you have to make sure that it is unique and can lure in people. Since people like emotions, showing strong emotions like, shock, surprise, anger, grief, or joy can make a lot of people click on your video.
6. Use keywords whenever possible
Keywords are very important for you to become discoverable on YouTube. This is because keywords let people search for you on YouTube and hence you should keep your keyword A-game on at all times. Use keywords in your video descriptions, titles, thumbnails, and even in pinned comments to highlight your video on YouTube.
7. Collaborate with other YouTubers
Ince, you enter a niche you will find that there are hundreds and thousands of people in the same niche. You have to find two to three channels that are at the same level as yours and have good engagement. Then you have to hit them up for collaborations. Once they agree, both of your channel’s audiences can intermingle and hence get a lot of videos rolling. If you want to yield great results from it, then collaborating and hosting a giveaway is going to be the best way to do so.
8. Put testimonials on YouTube
If you let your customers do the talking then you will be able to acquire more. This is because we all as humans need testimonials to judge if a product is nice or not. If you go one step ahead and post these testimonials on your YouTube channel then this will make your customers more interested in your business. You can also tell the buyers to use your hashtags and post content on social media so that you can get more engagement there as well.
9. Don’t confine your videos on YouTube
If you want to grow your business then confining your videos on youtube is not the right decision. This is because once the users on youtube have watched it and not taken many actions, your product does not move forward. However, if you run a campaign across all platforms through your socials your chances of success increase.
10. Buy YouTube subscribers and views
Now since YouTube subscribers act as an anchor to let more people come and discover your channel, buying YouTube subscribers and views is going to help your channel grow, this happens because people tend to think what other people like is good and hence they should like it too. This is why buying YouTube subscribers and views from Sites like Viralyft.com can give you a headstart when it comes to marketing your business on YouTube.
11. Create multiple YouTube channels
Once you’ve set up and run one YouTube channel then you should focus on creating multiple YouTube accounts. This is because this will ensure that you have multiple sources to advertise on, on the same social media platform. This is a very effective strategy used by a lot of YouTubers already.
Instead of putting the subtitles manually, use YouTube’s caption service and edit the output for accuracy. This makes sure that people who dont quite understand the language you’re posting in can also use the captions to enjoy it.
YouTube is rapidly becoming a great way to market your business and is fetching results for people who are using it. If you are also interested in marketing your small business on YouTube, then the above-mentioned tips are the ones you should follow. If you haven’t used them already, we highly recommend you do so now, because these tips are fundamental ways to get more engagement on YouTube. Till then, happy YouTubing!