Why Are Fashion Affiliate Programs the Next Big Thing in Affiliate Marketing?
Affiliate marketing means an online market or service pays the commission to an individual to drive sales to their website. That makes an affiliate marketer a person who promotes other online websites to earn a commission from the sales made from driving this traffic.
Many affiliate marketing websites have many kinds of categories with high-quality products that one can look into. These programs have a set commission rate that you can look at before joining the program.
What are Fashion Affiliate Programs?
Fashion affiliate programs are related to online fashion websites and stores that sell products such as clothing, beauty products, shoes, hats. These affiliate programs are dedicated to “Fashion” or websites that offer a fashion category where' you can get such products from. Companies such as Shein, AliExpress, Wish, Amazon offer all kinds of fashion products one needs. Affiliate marketers can register with affiliate networks like Indoleads to sign up to affiliate programs and start earning commission from fashion affiliate programs
Why buy clothes online?
Buying clothes online saves you the time from going to a shop yourself and getting that item. Getting an article is only a few taps or clicks away. You can select the product you want in the size that fits you. You can even find reviews of if it is worth buying. People who live in countries abroad can now access any brand through online shopping as it makes it much easier as brands can directly ship products to your country. However, that is not where' it stops; most people now shop for clothes and other accessories online because of better prices and discount offers. It cuts maintenance costs down, and marketers give out attractive discount offers to capture customers’ attention. Many brands even provide gift cards and coupon codes.
Fashion Affiliate Programs (the Next Big Thing)
In the emerging world of fashion, marketing is one of the main keys that lead to a greater brand image and proves fruitful for the company itself. Big names throughout the globe focus on the best marketing strategies to put their brand name out there for the world to see and recognize. Due to the affiliate marketing strategies, it is getting easier for the companies to promote as these programs have bridged the gap between- the provider and the consumer just by a few clicks on the internet.
The global fashion industry has become one of the biggest industries, which has a multibillion-dollar global revenue. Fashion is one of the few categories that have seen constant growth in the past years. It is up to date with the latest trends and showcases unique styles throughout its history. In the modern world today, online shopping is not about buying good clothes and accessories; now, people look into how they can make their products look luxurious. Where they buy a product also matters to them a lot, as they want the best quality out there in the market (goes for most people). Following fashion trends on social media platforms like Instagram has become a must-do by the new generations; therefore, the need to buy the most trendy and fashionable clothing, leading to many brands emerging with their clothing lines. Fashion is an art form that helps one express themselves. Many fashion brands try to create a movement through their clothing that gives them more increase in profit and also popularity.
According to a recent report, the global fashion e-commerce market declined from $531 billion in 2019 to $485 billion in 2020, mainly due to the COVID-19 outbreak that has led to restrictive containment measures and disruption of the entire supply chain from production to international trade. However, the market is expected to recover and reach $672.71 billion in 2023 at a CAGR of 11.48%, which shows the massive potential of fashion affiliate programs in the next few years.
The fashion industry is big and powerful that can influence upcoming generations. This is great for the brand to get exposure and grow and bring an excessive amount of traffic and sales to affiliate programs that offer the fashion category. Fashion affiliate programs can grow from influencers, fashion blogs, and other fashion websites; this benefits many publishers, whether big or small. We see that fashion brands relatively do not have to invest much in advertising their products. We saw that the Internet and Mobile usage throughout the globe was about 3.3 million unique mobile internet users, with the total number of active internet users coming around 4.6 million, which was recorded in 2020. The increase of fashion influencers worldwide has also created a new avenue to promote their brands through influencers’ adoption of affiliate marketing.
How does this advertising work for these big brands? Big brands that come in the category of fashion use platforms such as Facebook and Instagram to reach out to the target audience to create awareness. These brands get a boost from marketing on social media websites because of the sheer number of people using those applications. It also requires less effort to market fashion products on these apps. With everything put together and the brands getting complete exposure, sales would skyrocket, and the companies will grow and expand more. In a survey, we saw that social media platforms such as Instagram, Pinterest, Snapchat, and many other networks used by celebrities, endorsers, cultural influencers had changed the way they sell clothing online. It creates the hype around many brands that make people want to buy that product even more, and it’s easier for affiliate marketers to promote such products and bring sales to the companies.
A portion of the world’s most prominent fashion organizations is in the United States. Besides, the at present most prominent fashion organization internationally, Nike, is American. Nike is an athleisure-and way of life brand with yearly incomes of 30.6 billion and a market estimation of a whopping 105 billion dollars. Nike offers its items worldwide and its most significant business sectors are the United States, representing 46% of total incomes, and Western Europe (19%). Most of Nike’s pay, 94 percent, comes from the Nike brand. The excess 6% comes from Converse, which is an auxiliary of Nike. The brand’s top-of-the-line division is footwear, representing 64% of Nike’s revenue.
It was seen that in 2019 online apparel sales accounted for 38.6% of total sales in the U.S and a 100% growth in retail clothing sales. E-commerce’s share of apparel sales has grown by about 10% in the past three years. Slowly the e-commerce market is taking over fashion brand sales as people are switching and gaining trust in buying online an increasing amount. Offline sales decreased about 5.5% in 2019 compared to how much it was in 2018, which was 1.8%. Amazon is the website that has the highest selling rate for apparel. The sales went up by 22.6% in 2019. However, we have many small online clothing retailers that are growing way faster than Amazon. In 2020, these sales grew even more regardless of the pandemic. Brands also use fulfillment centers now, so they assume that you do not receive any damaged or wrong product. Such communication between- sellers and buyers brings excellent results.
Here are some Fashion Affiliate Programs available to everyone that wants to join on the next big thing. With Indoleads, you can find one of the best sites out there for finding and joining affiliate programs. It is said to be a well-trusted and safe site, so you do not have to worry about anything other than joining the world of affiliate marketing and earn yourself money. It has all categories for you to choose from based on your audience.
These fashion brands have many fashion products to offer, ranging from accessories, clothes, shoes, bags, jewelry, makeup, and other luxury goods.
Fashion Affiliate Programs
Here are some of the global fashion affiliate programs that fashion influencer can promote to earn good commissions
Netshoes is Brazilian e-commerce which was established in February 2000. Netshoes provides high-quality shoes from different popular brands. It has amazing services and categorized products available to us on their website.
Commission rates are up to 9%.
Farfetch is an international brand that has worldwide fast shipping. They have a lot of different brands in their catalogs. It has a vast amount of hand-picked clothing products that you can shop for. Their clothing is available for men, women, and children.
Payout is about 7% on all products.
New Chic started in 2015 to help make affordable fashion wear. It has now grown into a bigger platform and has services globally offering the latest styles to the world. They ship worldwide and keep their costs down, so it is easier for you. New Chic has a lot of fashion products of high quality that you can look into and buy from their website.
Commission rates are up to a high 10%.
Nike is an American multinational corporation that sells sportswear, apparel, equipment, and accessories. They provide high-quality products that help athletes and other people who are fond of sports. Nike is one of the top brands and competes with other brands like Puma, Adidas, etc.
Commission rates up to 8%.
Wish is an American online e-commerce platform that was founded in 2010. It allows transactions between- sellers and buyers. It also has a list of products that one can buy. The wish app which was available for iOS and Android was one of the most downloaded apps in the United States.
1% commission rate for purchases of any product.
Blibli is an e-commerce company that offers all types of clothing and accessories for you to choose from on their website. It ships worldwide and provides high-quality products.
Commission rates range from 1%-5% based on tier level.
Shein is an online e-commerce platform where' you can shop trendy clothing for women. It provides high-quality merch and offers many discounted prices. Shein ships worldwide and provides the best service for their customers.
Commission rates are up to 8%.
Adidas is one of the highly well-known and largest sportswear brands in the world. It stands right next to its competitor which is Nike. Adidas offers good products of high quality which you can buy from their website and stores located in different cities all around the globe.
Commission rates are up to 6%.
Zalora was founded in 2012 and offers thousands of fashion styles for men, women, and kids of all ages. It is one of the fastest-growing fashion-focused e-commerce sites in Southeast Asia.
Commission ranges from 2.5%-6%.
H&M began in 1947 with a single store for women’s clothing in Sweden. Now it is a global fashion and design brand with high-quality clothing products which are available worldwide.
Commissions go up to 15%.
The global fashion industry will continue to grow and is expected to take 50% of the entire E-commerce industry in the upcoming years. It is a great place to invest your time on. As you will grow, it will become much easier for you to communicate with your audience as it is a relatively more eye-catching category.
In conclusion, start investing in the fashion category as it will grow higher on the charts in the upcoming years of affiliate marketing.
The best outcome from these affiliate fashion programs is that it helps both parties involved. Not only does it help grow the brand image, but it also generates revenue for the affiliates assuring the betterment of both parties. You as an affiliate need to invest your time in this category if your audience loves fashion. The industry is only going to gain more and more in the upcoming years. Therefore, join any program that is most suitable for you and your audience and make yourself a name in the market. You can also search different affiliate program marketplaces and find a fashion affiliate program that suits your style.