The global gambling market is worth 59 billion dollars and is considered one of the fastest-growing industries on the market. Players turn to online casinos for many reasons: to kill time, play their favorite games, feel the adrenaline rush, and, of course, to benefit from numerous bonuses.

They are a great source of extra perks and cash, and can significantly improve your gambling.

In this article, we will discuss casino bonuses and the reasons why gambling sites offer them. We are sure that you will be surprised to find out some of the reasons!

They want you to stay

Welcome bonuses are definitely among the most rewarding and popular promotions on modern gambling sites. However, when players clear the terms and are awarded a welcome package, there’s nothing standing on their way to another casino and its first promotion.

That is why gambling sites continue offering new and new promotions. They want you to stay with the website as long as possible. And considering that the competition is rather tense, you can get the advantage of rather rewarding promotions.

A great marketing instrument

First of all, casino bonuses are offered because people continue to fall for them. We all love getting something for free and providers know that. They also know that most likely players will spend more than they intended to in order to chase big-money bonuses.

It is safe to say that most online casinos are the same and the only distinguishing feature is the size of the promotion. That is why bonuses become one of the biggest marketing instruments. And considering that there is a big number of various offers and promotions, casinos can market themselves via numerous channels.

For example, players may get access to welcome bonuses with thousands of dollars of rewards after a single deposit, while others are introduced to a continuous set of benefits with low wagering requirements. By using numerous marketing tools to stand out from other websites, online casinos get higher revenues and improved retention.

They motivate you to spend more

The overwhelming majority of players don’t intend to spend much when joining a gambling site. They feel interested and just want to make a few bets before returning to reality. Usually, they spend a few dollars and leave the casino when running out of luck.

However, casino bonuses can make players reconsider. They give an opportunity to stay at the website and make a few extra spins or table rounds. Welcome promotions have the same impact: they encourage gamblers to fund the account several times even if you intended to make a single deposit to satisfy curiosity.

Unfortunately, there is a rather serious downside: players may develop an addiction when they are made to return to the platform over and over again. Even though the rate of compulsive gambling is rather low, roughly 0.6%, it still should be paid attention to.

They want to know your email address

Sending personalized emails, telling about the latest news, and introducing to new promotions is another marketing tool that most online casinos use. Once they find out your email, be ready to receive regular letters.

When creating an account, you will be asked to indicate an email. That is when gambling sites will add it to their database and start sending letters. However, if you are not planning to register in numerous casinos, there is no need to be afraid of never-ending emails.

They want you to invite friends

Referral programs are a popular type of promotion. They are available in multiple gambling sites and aim to make you recommend the platform to your friends, peers, and relatives. Usually, players will get extra spins or cash. However, the trick is that your friend should not only create an account but also to make an actual deposit. In some cases, players have to make a deposit as well. This promotion can be beneficial for players who have gamblers among friends.

Do casinos spend much on bonuses?

Casino bonuses sound too good to be true: they give players cash, spins, personalized gifts, and other rewarding promotions. But why do casinos want to spend their own money? The answer is simple: these bonuses don’t cost much.

All of them come with a certain amount of terms, limits, and requirements. For example, a wagering requirement is a number of times you should play the bonus through before cashing it out. As you understand, it is possible to lose extra cash and there won’t be anything left for withdrawal. Full bonus amounts are quite difficult to reach, so gambling sites don’t worry about spending much.

In addition, promotions are usually limited in time, so in order to benefit, players need to make deposits numerous times within a short period. Not all gamblers agree with such terms and quit the promotion without benefiting from it. Casinos are well aware that players don’t tend to chase the bonus in full and use this knowledge as an advantage.

Don’t be infatuated by bonuses

When talking about casino bonuses, it should be remembered that they are a win-win situation both for players and gambling sites. Gamblers get extra cash to play with, while casinos attract new users and make them want to stay and bet more.

However, before joining a particular platform and benefiting from its offers, you should keep in mind all the possible limitations. They are indicated in the Terms and Conditions, and usually include wagering requirements and time limits. Read everything attentively to choose a bonus with clear and simple terms. Another useful advice is not to join online casinos that offer huge bonuses without any terms. Most likely, they are managed by scammers who only want to steal sensitive data.

Pick reliable gambling sites, play responsibly, and you will surely benefit from all the bonuses and promotions there are without risking anything!