Essential Digital Marketing Trends for 2020
We’re already a month into 2020 and digital marketing has never been more important. Online businesses can benefit a lot by implanting strategies that have been proven to work. However, it’s the golden rule of the internet that what works for you might not work for others, so everyone should always take trends with a pinch of salt.
With all that said, every business needs a strategy if it is to succeed in marketing itself on the World Wide Web. With numerous opportunities and proven sources, to implement these stratagems, we’ve decided to make a list of what supposedly works in increasing online businesses’ sales, growth, and success.
Without further ado, let’s start.
Focus on Awareness
Nowadays, most of the people would rather buy something from a known brand, than from a relatively unknown. Because of this, a lot of businesses focus on creating brand awareness. Not only will brand awareness help you make sales, but it also has the power of making you a trusted brand.
Everyone likes to associate with a brand. Take for example one of the biggest names in the clothing and sportswear industries like Nike and Adidas. We are more willing to purchase something with their logo than to get it from a relatively unknown brand. But how do you focus on raising brand awareness?
Well, little do you know but the online world is perfect for it, and it can easily be done through digital marketing. By using social media to market your product, and using digital marketing to implement strategies, you are effectively putting your name out for everyone to see.
Now, the process isn’t as straightforward as it sounds, and it requires a lot more than simply paying for ads. Your advertisements need finishing touches to make them work. This can easily be done by creating fun and helpful graphics, illustrations, and you can even hire a photographer to take some cool shots of your product.
The most important thing is to never sit idle and keep working on increasing your brand’s name.
Chatbot Messaging Systems
We live in a world where artificial intelligence is seeing a massive surge in use. Not only that, but the more you use AI technologies, the more your business will benefit. As it currently stands, there is a way to use AI with digital marketing, and grow your business from the combination of two.
This results in a new tech called chatbots. Chatbots are exactly what they sound. Chatbots are bots that talk with you, although we might need to clarify exactly how. Namely, this tech comes in the form of a messaging system where you can communicate with a program.
This program is the chatbot itself. This tech is seeing massive usage amongst online businesses. Chances are, you’ve seen it and have even used it.
Chatbots are those instant messages you get whenever you visit a website or certain social media pages. This tech is implemented so that the user can communicate with the bot without needing to talk with a real person.
This eliminates a few things for both customers and businesses. For businesses, it eliminates the need of having to hire designated customer support, since the bot can communicate and provide solutions to questions.
For the user, the need to wait long queue lines is a thing of the past, as this is a computer program that can multitask with millions of people at the same time.
Your business can benefit a lot more if it would start using this tech. For more information about it make sure to visit SEO Shark. SEO Shark is a privately run digital marketing company with headquarters in Sydney, Australia. The company was founded by digital marketing experts Lucas Bikowski and Davide Fedendi back in 2004, and have been providing excellent service ever since.
One way to be better than your competitors is to sell directly through your social media channels. Facebook and Instagram make it possible for you to plaster the price of your product when posting a picture of it. While we won’t get into the details of how to do it, you should know that this feature exists.
Not only will this feature greatly help you connect your audiences with the purchase button, but it’s a great way to grow your website. When a user sees a product they like on Instagram and Facebook, he has to go and click up to 10 times before he actually finds where he can buy the product.
With shoppable posts, all you have to do is simply tap the screen and the price along with a link will show up. So instead of up to 10 clicks, the customer is clicking once.
Focus on SEO
A fun and interesting stat we got from Google is that almost 48% of all Google searches result in the user not clicking on any of the given results. What this means is that those that had their websites ranked for that specific search term have effectively lost a potential customer.
SEO has seen a massive restructuring back in 2019. As SEO changes all the time, this didn’t really come at a surprise. But one thing is for certain, every online business must have an SEO strategy if it were to have organic traffic.
Currently, what works with Google is something called snippets. Snippets are little boxes that come as the first result when you do a Google search. These usually have some sort of structured question accompanied with them, and show some kind of answer when clicked on. The answer is taken from a website that has provided it, and it will take you to the source (website) if you click one more time on it.
This was a game-changer when it first came out, although it isn’t fully implemented. SEO is a very important part of digital marketing, and it will remain so regardless of how old it is. If there is anything certain about digital marketing is that organic traffic is best acquired through search engine optimization.